AI Insights · Timothy · April 2024
Q1 2024 Insights: Top Fashion Games on iOS in Australia
Sensor Tower's analysis reveals the Q1 2024 performance trends for the leading fashion games on iOS in Australia. Downloads and active users show varied patterns across top titles.
The first quarter of 2024 has been eventful for fashion gaming apps on the iOS platform in Australia. Sensor Tower provides a closer look at the trends and numbers for these style-centric games.
Makeup ASMR: Makeover Story saw its revenue climb from zero at the start of the quarter to $612K by the end, alongside a spike in downloads mid-January at 18K and a steady weekly active users count, peaking at 38K in the last week of March.
Conversely, Project Makeover demonstrated strong revenue throughout the quarter, starting at $626K and closing off at $522K. While downloads dipped to a low of 2K in early February, active users remained above 32K, finishing the quarter with a rise to 37K.
The performance of Makeup Stylist -DIY Salon game was modest, with revenues fluctuating around the $50 mark and a high of $133K in the last week of March. Downloads remained consistent, averaging around 3K per week, and weekly active users showed little change, maintaining a 27K average.
Barber Chop experienced a revenue drop to zero in the third week of February but saw a slight rebound in downloads and active users in March, ending the quarter with 2K downloads and 14K active users.
Lastly, Toca Boca Jr Hair Salon 4 maintained a steady revenue stream, from $789K in the first week to $751K in the final week. Downloads saw a significant increase in mid-March at nearly 2K, and active users hovered around the 4K mark throughout the quarter.
To explore more detailed insights and trends, visit Sensor Tower for comprehensive data on the performance of these and other mobile applications.
